Regina Marston, Principal

As a passionate, results-driven real estate marketing professional, the motivation to create ideation was born out of a need to provide clients with dynamic, creative solutions that can only occur when ideas and imagination are encouraged to go to work.

With over 20 years experience in corporate marketing, advertising and communications in the real estate industry, Regina has a unique understanding of real estate sales and marketing that will give ideation’s clients a definite competitive edge. She has held positions of marketing director and senior account supervisor for several prominent homebuilders, developers and marketing firms in Florida and California.

Her broad background includes the comprehensive planning and implementation of development team envisioning sessions, analysis of market research and trends forecasting, research of product design and assessment of product segmentation, development and implementation of multi-million dollar marketing and advertising programs, from the planning and budgeting through to the complete implementation of marketing programs that ensure a successful campaign. For six years, she was the owner of a successful advertising and marketing agency, specializing in home building and real estate development in Florida and the East Coast.

Regina is a graduate of the University of Florida with a B.S. Communications degree. She has participated in postgraduate work in the area of communications, advertising, marketing, planning and design. She has held a Florida real estate license for 24 years.

Regina and her husband enjoy living in Murrieta, California where they spend their spare time hiking, biking, swimming and enjoying the great outdoors with their furry family of four. She is passionate about making a difference in the lives of women and volunteers for several women’s groups as well as the American Cancer Society.

Kathleen J. Stemley, Vice President Creative Services

For over 25 years, Kathleen has been creating dynamic and award-winning graphic designs, marketing brochures, websites, displays, collateral materials and advertising campaigns for a wide portfolio of clients throughout the country.

She has a diverse portfolio of work in corporate marketing and communications, local and national advertising, technical print production, electronic and Internet design, virtual and interactive media as well as trade show and convention publishing.

Her background and experience includes the creation of high-level graphic designs and imagery used to showcase a variety of clients including high-tech, real estate and development, health care, publishing, conventions and trade shows, sports teams and facilities, professional trade associations and the automotive industry. She has managed the newsletter division for a national printing conglomerate; developed and managed the corporate identity and graphic standards procedures for a large hospital chain; as well as developed and implemented successful Internet marketing strategies for a wide variety of clients in the automotive, healthcare and printing industries.

Kathleen is a graduate of Ohio State University with a B.S. Industrial Design degree. She also received a post-graduate degree from the University of Central Florida in Business Administration. She is an award-winning still photographer and has experience in video, film and animation arts.

Kathleen lives in Lake Mary, Florida where she enjoys the sunny, warm climate, outdoor sports, hiking, swimming and biking. An avid Ohio State football fan, she is an active leader in the Central Florida Ohio State Buckeye Fan Club. She also devotes time to various charitable organizations including the American Cancer Society.

Kimberly Heredia, Senior Consultant

Kimberly has been passionately guiding the building industry for over 20 years through the use of imagination and ideas to create dynamic and purpose-driven events to foster neighbor-to-neighbor interaction.

Her understanding of how to create a real place, rather than just another community is invaluable to the success of a community. She brings this intuitive sense of how to foster relationship building and integrity among groups of people to the creative process for ideation and its clients.

She has held positions of community activities director, marketing manager and regional marketing director for some of California’s most successful master plan developers and homebuilders. Her broad background includes playing the role of social architect for large scale communities, planning large community events, participating in envisioning sessions, performing market research and analysis, creating marketing programs and managing multi-million dollar marketing budgets for multiple communities throughout California.

She and her husband live in Fallbrook with their son and furry friend where they enjoy golfing, biking, swimming and charity work for their church and school. She is also passionate about making a difference in women’s lives and participates in several women’s organizations.

Deborah Fisher, Marketing Consultant

As a top-level marketing executive in the homebuilding industry, Deborah Fisher has tracked trends, conducted research, and studied what works and what doesn’t in residential sales and marketing. A licensed Florida real estate broker, Fisher started her real estate career in general real estate, but in the mid-1980’s joined one of North Florida’s largest homebuilders as an on-site agent, which led her to advance into sales management and ultimately to specialize in marketing with one of the nation’s largest homebuilders. Fisher embraced the marketing role as a means to combine her love of the analytical with her love for the creative, and is considered by her peers to be a first-rate marketing strategist. Fisher has spent her time honing her skills through local and national workshops, courses and seminars, and has been a featured speaker at the International Builder’s Show.

Fisher recently formed a hybrid residential sales and marketing company, Fisher & Company, P.A., which provides a full range of professional sales and marketing services to builders as well as to the general public. The company has three divisions, a builder division that provides homebuilders marketing resources, planning and strategies from concept to implementation, a second division that provides creative services from print media to web design, and a third division, a real estate brokerage that provides à la carte general real estate services.

On a personal level, Fisher lives in Northeast Florida and is involved in leadership with several Christian organizations that provide community service to others. An avid college football fan, Fisher is a musician and artist, and enjoys cooking for family and friends, the theater, camping, and anything to do with the water.

Starlyn J. First, Public Relations

Starlyn has been working in the fields of public relations, publicity, marketing, and as a writer/editor for more than 25 years, with beginnings in the Central Florida market. She has agency, in-house and consultant experience and has worked as the latter with internationally acclaimed public-relations firm Fleishman Hillard.

Her public relations, publicity and high-profile grass roots campaigns background is extensive and substantive. Strategic grass roots campaigns have been performed for consumer giants such as Procter & Gamble, Clorox, Hallmark, Ethicon Endo Surgery and more. Starlyn is well-connected, skilled at getting connected, and known for her abilities and skills which are carried out in an efficient, pragmatic and ethical manner.

Starlyn has worked on a variety of accounts and projects over the years to include, but not limited to, entertainment, tourism, construction, homebuilders, real estate, law, county government, publishing, associations, homebuilders and healthcare. She has written and/or edited articles and advertorials for various business and consumer publications, Web site copy, ad copy, direct mail, and is a former Orlando magazine business columnist. She also copyedits for Scholastic Books’ Tangerine Press division.