ideation offers a variety of services to meet your strategic
marketing needs:

FULL SERVICE MARKETING & ADVERTISING

• create and implement success-driven marketing and advertising campaigns
• develop comprehensive, multi-tiered media budgets and plans
• perform media buying of all print, broadcast and digital media advertising
• create and produce print, radio, t.v. and internet advertising campaigns
• provide creative concepts, graphic design, layout and production for logos, identity packages, collateral materials, brochures, letterhead  packages, displays, signage, websites

MARKET RESEARCH

• perform research and analysis of current business or community model
• perform research and analysis of competition and potential competition
• provide a summary of current conditions in the market for the business or community
• perform research analysis and report of target market
• make recommendations and manage outside market research firms

STRATEGIC MARKETING PLANNING

• create strategies and ideas to maintain and increase business within the desired target market
• create and implement marketing plans and programs
• create, manage and implement envisioning charette workshops for the management and development team
• assist the management team to discover new ideas and strategies to reach the target market

MARKETING PROGRAM MANAGEMENT

• management of existing advertising and marketing resources
• perform role of in-house marketing director and department
• provide full-service advertising, marketing and public relations services
• plan and implement comprehensive event and meeting programs
• create and implement comprehensive community launch marketing strategies
• act as the conduit of information to the business through attendance at trade shows, research of industry websites, read relevant articles, touring communities and projects and feed the management team with latest ideas in the real estate industry

COMMUNITY, BROKER & BUILDER RELATIONS

• create and implement social architecture programs for master-planned communities
• create and implement community and neighborhood events
• create and implement real estate broker outreach programs
• create and manage community builder marketing programs

SALES TRAINING

• develop a comprehensive sales training program for sales staff

PUBLIC RELATIONS

• create, implement and manage a comprehensive public relations campaign
• perform media relations to ensure positive relations with media
• provide media training to executive staff

EVENT PLANNING

• create, implement and manage unique marketing, sales and community events

SALES CENTERS

• develop and manage sales center programs

OUTSIDE RESOURCE MANAGEMENT

• assist in the selection and management of outside resources for the development team to facilitate the successful launch of the project